VISUAL ACTIVITY Ms. Magazine In 1972, Gloria Steinem and other journalists and writers published the premier issue of the first mass-circulation magazine for and controlled by women. Ms.: The New Magazine for Women shunned the recipes and fashion tips typical of women’s magazines and instead featured literature by women writers and articles on a broad range of women’s issues. Reprinted by permission of Ms. magazine, © 1972. READING THE IMAGE: What concerns are suggested by this cover of the first issue? What is the significance of the woman’s multiple arms? CONNECTIONS: In addition to male-controlled media, what other institutions did feminists try to change?