After the end of Reconstruction, most white voters in the former Confederate states remained loyal Democrats, creating the so-called solid South that lasted for the next seventy years. Labeling the Republican Party the agent of “Negro rule,” Democrats urged white southerners to “vote the way you shot.” Yet the South proved far from solid for the Democrats on the state and local levels, leading to shifting political alliances and to third-party movements that challenged Democratic attempts to define politics along race lines and maintain the Democrats as the white man’s party.

The South’s economy, devastated by the war, foundered at the same time the North experienced an unprecedented industrial boom. Soon an influential group of southerners called for a New South modeled on the industrial North. Henry Grady, the ebullient young editor of the Atlanta Constitution, used his paper’s influence to exhort the South to use its natural advantages—cheap labor and abundant natural resources—to go head-to-head in competition with northern industry. And even as southern Democrats took back control of state governments, they embraced northern promoters who promised prosperity and profits.

The railroads came first, opening up the region for industrial development. Southern railroad mileage grew fourfold from 1865 to 1890. The number of cotton spindles also soared as textile mill owners abandoned New England in search of the cheap labor and proximity to raw materials promised in the South. By 1900, the South had become the nation’s leading producer of cloth, and more than 100,000 southerners, many of them women and children, worked in the region’s textile mills.

The New South prided itself most on its iron and steel industry, which grew up in the area surrounding Birmingham, Alabama. During this period, the smokestack replaced the white-pillared plantation as the symbol of the New South. Andrew Carnegie toured the region in 1889 and observed, “The South is Pennsylvania’s most formidable industrial enemy.” But southern industry remained controlled by northern investors, who had no intention of letting the South beat the North at its own game. Elaborate mechanisms rigged the price of southern steel, inflating it, as one northern insider confessed, “for the purpose of protecting the Pittsburgh mills and in turn the Pittsburgh steel users.” Similarly, in the lumber and mining industries, investors in the North and abroad, not southerners, reaped the lion’s share of the profits.

In only one industry did the South truly dominate—tobacco. Capitalizing on the invention of a machine for rolling cigarettes, the American Tobacco Company, founded by the Duke family of North Carolina, eventually dominated the industry. As cigarettes replaced chewing tobacco in popularity at the turn of the twentieth century, a booming market developed for Duke’s “ready mades.” Soon the company sold 400,000 cigarettes a day.

In practical terms, the industrialized New South proved an illusion. Much of the South remained agricultural, caught in the grip of the insidious crop lien system (see “White Landlords, Black Sharecroppers” in chapter 16). White southern farmers, desperate to get out of debt, sometimes joined African Americans to pursue mutual political goals. Between 1865 and 1900, voters in every southern state experimented with political alliances that crossed the color line and threatened the status quo.