FIGURE 5.7 c. Document presenting educational resources to a general audience

FIGURE 5.7 c. Document presenting educational resources to a general audience

This excerpt from the Stay Healthy section of the American Cancer Society website shows several techniques for providing information to a general audience.

Notice that the writers use simple, direct language, as well as the second person (“you”), to maintain an informal tone.

Source: American Cancer Society, 2013: http://www.cancer.org/healthy/index. Reprinted by permission of the American Cancer Society.