This excerpt from the Army recruitment site, GoArmy.com, describes the Drill Sergeant School.The photo and the text present a reasonable mix of information and emotion. The site provides facts about how drill sergeants are chosen and trained and the responsibilities they carry. The lives of drill sergeants are not always heroic and romantic; they have to teach recruits how to make their beds, for instance. But the discussion is clearly meant to appeal to the emotions of people who are considering joining the Army with the goal of becoming drill sergeants. The passage repeatedly refers to drill sergeants as being “the best.” Only a select few NCOs can become drill sergeants. They become role models, carrying themselves with pride.

Source: GoArmy.com, 2013: www.goarmy.com/soldier-life/being-a-soldier/ongoing-training/specialized-schools/drill-sergeant-school.html.