From Emily Bennington, “Social Media Strategy: Is it Time to Hire a Social Media Officer?” from Monster.com. Reprinted by permission. Copyright 2014 - Monster Worldwide, Inc. All Rights Reserved. You may not copy, reproduce or distribute this article without the prior written permission of Monster Worldwide. This article first appeared on Monster, the leading online global network for careers. To see other career-related articles visit http://career-advice.monster.com.