FIGURE 20.15 Excerpts from a Thread in a Customer-Support Forum
Many companies use customer forums as an efficient and effective way to help their users solve problems. Although the forums can be messy—and sometimes users write nasty things about the company—companies realize that letting users participate greatly increases the chances that they will find solutions to their problems.
Source: Xerox Corporation, 2013: http://forum.support.xerox.com/t5/Printing/TIFF-files/td-p/21986. Used by permission of Xerox Corporation.