CASE 6: Revising a Questionnaire

You’re a marketing director at a real-estate company who is trying to determine whether it would be cost-effective to have the company’s agents take property photos instead of having the photos taken by the professional photographers from the supplier with which you currently contract. You ask one of your agents to develop a questionnaire to gauge agents’ reactions to and opinions about the possibility of adding photography to their responsibilities, but you find that her questionnaire needs considerable revising before it will be an effective tool. To access the questionnaire and begin assessing it. Go here to access relevant documents and get started on your project.