7 Organizing Your Information

DOCUMENT ANALYSIS ACTIVITY: Using Multiple Organizational Patterns in an Infographic

Printed Page 166

DOCUMENT ANALYSIS ACTIVITY

Multiple Organizational Patterns in an Infographic

This infographic about how job seekers in England use social media presents three sets of data, each of which uses a different organizational pattern. The questions below ask you to think about the organizational patterns.

Click on the document to view a larger version.

Source: Unum, 2013: http://blog.unum.co.uk/news-and-views/3-staff-recruitment-problems-that-social-media-solves. Used by permission of Unum Ltd.

Question 7.1

1. On the left, Facebook and LinkedIn are compared in two pairs of graphics. Is the comparison in each pair clear and easy to understand? Would other types of graphics be easier to understand?

Question 7.2

2. In the middle section of the infographic, which organizational pattern is being used? How effective is it in helping readers understand the information?

Question 7.3

3. What are the two organizational patterns being used to communicate the data in the map of England?