DOCUMENT ANALYSIS ACTIVITY: Analyzing Evidence in an Argument

Printed Page 181

DOCUMENT ANALYSIS ACTIVITY

Analyzing Evidence in an Argument

 

In this excerpt from an article on the job service Monster.com, the writer presents an argument about hiring a social-media officer. The questions below ask you to consider the nature of the evidence this writer presents.

Click on the document to view a larger version.

image
From Emily Bennington, “Social Media Strategy: Is it Time to Hire a Social Media Officer?” from Monster.com. Reprinted by permission. Copyright 2014 - Monster Worldwide, Inc. All Rights Reserved. You may not copy, reproduce or distribute this article without the prior written permission of Monster Worldwide. This article first appeared on Monster, the leading online global network for careers. To see other career-related articles visit http://career-advice.monster.com.

Question 8.1

1. In the first two paragraphs, the writer tells a story. Which kind of evidence is this, and how effective is it?

Question 8.2

2. In paragraph 3, we learn the occupation of the person on that unpleasant flight. How does this new information add to the effectiveness of the argument?

Question 8.3

3. Paragraph 4 begins with the words “Let’s face it.” What kind of evidence do you expect to see after a phrase such as that?