Chapter 8, Additional Exercise 2: Analyzing an Argument on a Website

In groups of two or three, use a search engine to find the website of a company that makes a product used in your field, such as computer hardware or software. Find and study an argument on the site—for example, a claim that one of the company's products is superior to that of its competitors. Where is the claim stated? What is the evidence used to support the claim? What is the reasoning used to link the evidence and the claim? How effective is the argument? What are its weak points? How might it be strengthened? Be prepared to share your findings with the class.