Chapter 14, Additional Exercise 5: Writing a Sales Letter

Chapter 14, Additional Exercise 5: Writing a Sales Letter

Form small groups for this project on sales letters. Your group works in the marketing department of one of the following bicycle manufacturers: Cannondale, Specialized, or Kestrel. You have been asked to draft a one-page sales letter that can be sent to bicycle retailers in your state to interest them in carrying your products. Using information from your company's website, write the letter.