Like many manufacturers during World War II, Proctor Electric Company was forced to convert to war production, so it switched from making appliances to producing bomb fuses, cartridges, and airplane wing flaps. After the war, the company hoped to profit from pent-up consumer demand. During the reconversion period, ads tempted consumers with products soon to come, as in this 1946 ad. What message about women’s employment during and after the war is conveyed here? Jack Naylor Collection/Picture Research Consultants & Archives.