Political parties in power doled out federal, state, and local government jobs to their loyal supporters. With hundreds of thousands of jobs to be filled, the choice of party affiliation could mean the difference between a paycheck and an empty pocket. Money greased the wheels of this system of patronage, dubbed the spoils system from the adage “to the victor go the spoils.” With their livelihoods tied to their party identity, government employees had a powerful incentive to vote in great numbers.

Political affiliation provided a sense of group identity for many voters proud of their loyalty to the Democrats or the Republicans. Democrats, who traced the party’s roots back to Thomas Jefferson, called theirs “the party of the fathers.” The Republican Party, founded in the 1850s, still claimed strong loyalties in the North as a result of its alignment with the Union during the Civil War. Republicans proved particularly adept at evoking Civil War loyalty, using a tactic called “waving the bloody shirt.”

Religion and ethnicity also played a significant role in politics. In the North, Protestants from the old-line denominations, particularly Presbyterians and Methodists, flocked to the Republican Party, which championed a series of moral reforms, including local laws requiring businesses to close on Sunday in observance of the Sabbath. In the cities, the Democratic Party courted immigrants and working-class Catholic and Jewish voters and charged, rightly, that Republican moral crusades often masked attacks on immigrant culture.