The Election of 1932

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Key Factors

Democrats knew that Herbert Hoover’s unpopularity gave them a historic opportunity to recapture the White House in 1932. Since Abraham Lincoln’s election, Republicans had occupied the White House three-fourths of the time, a trend Democrats hoped to reverse. Democrats, however, had to overcome warring factions that divided the party by region, religion, culture, and commitment to the status quo. The southern, native-born, white, rural, Protestant, conservative wing of the Democratic Party found little common ground with the northern, immigrant, urban, disproportionately Catholic, liberal wing. Eastern-establishment Democratic dignitaries shared few goals with angry farmers and factory workers. Still, this unruly coalition managed to agree on Franklin Roosevelt as its presidential candidate.

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Figure false: MAP 24.1 The Election of 1932

In his acceptance speech, Roosevelt vowed to help “the forgotten man at the bottom of the pyramid” with “bold, persistent experimentation.” Highlighting his differences with Hoover and the Republicans, he pledged “a new deal for the American people.” Few details about what Roosevelt meant by “a new deal” emerged in the presidential campaign. He declared that “the people of America want more than anything else … two things: work … and a reasonable measure of security.” Voters decided that whatever Roosevelt’s new deal might be, it was better than reelecting Hoover.

Roosevelt won the 1932 presidential election in a historic landslide. He received 57 percent of the nation’s votes, the first time a Democrat had won a majority of the popular vote since 1852 (Map 24.1). He amassed 472 electoral votes to Hoover's 59, carrying state after state that had voted Republic for years (Map 24.2). Roosevelt’s coattails swept Democrats into control of Congress by large margins. The popular mandate for change was loud and clear.

CHAPTER LOCATOR

How did Franklin D. Roosevelt win the 1932 election?

What were the goals and achievements of the first New Deal?

Who opposed the New Deal and why?

How did the second phase of the New Deal differ from the first?

What major political trends changed during the late 1930s?

Conclusion: What were the achievements and limitations of the New Deal?

image LearningCurve

Check what you know.

Roosevelt’s victory represented the emergence of what came to be known as the New Deal coalition. Attracting support from farmers, factory workers, immigrants, city folk, African Americans, women, and progressive intellectuals, Roosevelt launched a realignment of the nation’s political loyalties. The New Deal coalition dominated American politics throughout Roosevelt’s presidency and remained powerful long after his death in 1945. United less by ideology or support for specific policies, voters in the New Deal coalition instead expressed faith in Roosevelt’s promise of a government that would somehow change things for the better. Nobody, including Roosevelt, knew exactly what the New Deal would change or whether the changes would revive the nation’s ailing economy and improve Americans’ lives. But Roosevelt and many others knew that the future of American capitalism and democracy was at stake.

New Deal coalition

image Political coalition that supported Franklin D. Roosevelt’s New Deal and the Democratic Party, including farmers, factory workers, immigrants, city dwellers, women, African Americans, and progressive intellectuals. The coalition dominated American politics during and long after Roosevelt’s presidency.

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Figure false: MAP 24.2 Electoral Shift, 1928–1932
Figure false: The Democratic victory in 1932 signaled the rise of a New Deal coalition within which women and minorities, many of them new voters, made the Democrats the majority party for the first time in the twentieth century.
Figure false: MAP ACTIVITY
Figure false: READING THE MAP: How many states voted Democratic in 1928? How many states voted Republican in 1932? How many states shifted from Republican to Democratic between 1928 and 1932?
Figure false: CONNECTIONS: What factions within the Democratic Party opposed Franklin Roosevelt’s candidacy in 1932, and why did they do so? To what do you attribute his landslide victory?

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