The Election of 1972

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Section Chronology

Nixon’s ability to attract Democrats and appeal to concerns about Vietnam, race, law and order, and traditional morality heightened his prospects for reelection in 1972. Although the war in Vietnam continued, antiwar protests diminished with the decrease in American ground forces and casualties. Nixon’s economic initiatives had temporarily checked inflation and unemployment, and his attacks on busing and antiwar protesters had won increasing support from the right.

A large field of contenders vied for the Democratic nomination, including New York congresswoman Shirley Chisholm, the first African American to make a serious bid for the presidency. South Dakota senator George S. McGovern came to the Democratic convention as the clear leader and was easily nominated, but he struggled against Nixon from the outset. Republicans portrayed McGovern as a left-wing extremist, and his support for busing, a generous welfare program, and immediate withdrawal from Vietnam alienated conservative Democrats.

Nixon achieved a landslide victory, winning 60.7 percent of the popular vote and every state except Massachusetts. Although the Democrats maintained control of Congress, Nixon won majorities among traditional Democrats — southerners, Catholics, urbanites, and blue-collar workers. The president, however, had little time to savor his triumph, as revelations began to emerge about crimes committed to ensure the victory.