DURING THE EIGHTEENTH CENTURY, a society that was both distinctively colonial and distinctively British emerged in British North America. Tens of thousands of immigrants and slaves gave the colonies an unmistakably colonial complexion and contributed to the colonies’ growing population and expanding economy. People of different ethnicities and faiths sought their fortunes in the colonies, where land was cheap, labor was dear, and work promised to be rewarding. Indentured servants and redemptioners risked temporary periods of bondage for the potential reward of better opportunities in the colonies than in Europe. Slaves arrived in unprecedented numbers and endured lifelong servitude, which they neither chose nor desired but from which their masters greatly benefited.

None of the European colonies could claim complete dominance of North America. The desire to expand and defend their current claims meant that the English, French, and Spanish colonies were drawn into regular conflict with one another, as well as with the Indians upon whose land they encroached. In varying degrees, all sought control of the Native Americans and their land, their military power, their trade, and even their souls. Spanish missionaries and soldiers sought to convert Indians on the West Coast and exploit their labor; French alliances with Indian tribes posed a formidable barrier to westward expansion of the British empire.

Yet despite their attempts to tame their New World holdings, Spanish and French colonists did not develop societies that began to rival the European empires that sponsored and supported them. They did not participate in the cultural, economic, social, and religious changes experienced by their counterparts in British North America, nor did they share in the emerging political identity of the British colonists.

Identifiably colonial products from New England, the middle colonies, and the southern colonies flowed to the West Indies and across the Atlantic. Back came unquestionably British consumer goods along with fashions in ideas, faith, and politics. The bonds of the British empire required colonists to think of themselves as British subjects and, at the same time, encouraged them to consider their status as colonists. By 1750, British colonists in North America could not imagine that their distinctively dual identity — as British and as colonists — would soon become a source of intense conflict.