Advertising in the Digital Age

Advertising in the Digital Age

Advertising in the Digital Age



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1.

Question

One of the speakers says that with new technology, advertising is everywhere; the speakers also suggest that with new technology it is possible to avoid advertisements altogether. Which perspective best fits your own experience and observations? How might these two seemingly contradictory ideas co-exist? Explain.

2.

Question

Do you recall many ads from the last few times you used the Internet? What do you think this might mean for advertisers?