Even with the ability to bypass major record companies, many of the most popular artists still work with those companies. Why do you think that is?

It used to be that for a new musician to break into the limelight she had to first get the attention of a successful music label, get her song played on radio stations, and get a record that could be sold at music and other stores. But digital technology has changed the game. Imagine you are a new musician who wants to get people to listen to and hopefully buy your music. How might you market yourself other than trying to first get a recording contract with a record company?