Whether we realize it or not, we are constantly persuading people to do things. In fact, I am trying to persuade you to watch this short video right now. How we ask people to do something has a big impact on if they will do it or not. This video demonstrates a way to motivate and persuade people based on a consistent research finding in behavior science research called The Small Big.
1. According to the video, persuasion researchers have consistently found:
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2. According to a study by Minjung Koo and Ayelet Fishbach, when persuading someone to complete a task is it better to focus on the progress that is made or the effort remaining?
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3. Customers at the Sushi restaurant discussed in the video who had only bought lunch for themselves were more likely to come back if:
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4. You are helping a child to do their homework, they have six assignments to complete. After thirty minutes, they have completed two assignments. What’s the best way to motivate them to complete the rest?
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5. An intern has been asked to go on a coffee run for the office. At the local coffee shop, they are given a coffee loyalty club where they get a free cup of coffee after the tenth cup. On this trip, the intern has purchased seven cups of coffee. According to the video, which of the following will more likely lead to them coming back?
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6. According to the video, what is the small big?
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