Chapter 6. The Small Big

6.1 Persuasion: The Small Big

Short Description

Whether we realize it or not, we are constantly persuading people to do things. In fact, I am trying to persuade you to watch this short video right now. How we ask people to do something has a big impact on if they will do it or not. This video demonstrates a way to motivate and persuade people based on a consistent research finding in behavior science research called The Small Big.

Long Description

Questions

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