Chapter 1

Advertising & Effects on Children

Chapter 2

Agenda Setting & Gatekeeping

Chapter 3

Alternative Strategies for Music Marketing

Chapter 4

Analyzing Text

Chapter 5

Anne Rice, On Becoming a Writer

Chapter 6

Anne Rice, On Dialogue in Fiction

Chapter 7

Anne Rice, On Research and the Novel

Chapter 8

Anne Rice, On the Novel

Chapter 9

Anne Rice, On Transition in Fiction

Chapter 10

Argument and Persuasion: Academic Writers

Chapter 11

Argument and Persuasion: Opposing Viewpoints

Chapter 12

Argument and Persuasion: Real-World Writers

Chapter 13

Argument & the Ad Hominem Fallacy

Chapter 14

Based On: Making Books into Movies

Chapter 15

Bloggers & Legal Rights

Chapter 16

Books in the New Millennium

Chapter 17

Carl Hiaasen, On Analyzing His Novels

Chapter 18

Carl Hiaasen, On Character and Writing from Observation

Chapter 19

Carl Hiaasen, On Creating Fictional Characters

Chapter 20

Carl Hiaasen, On Crime, Novels, and Satire

Chapter 21

Carl Hiaasen, On Drafting and Revising His Novels

Chapter 22

Carl Hiaasen, On Pacing the Action in Crime Novels

Chapter 23

Changes in Prime-Time

Chapter 24

Chitra Banerjee Divakaruni, On Character and Dialogue in Fiction

Chapter 25

Chitra Banerjee Divakaruni, On Simile in Fiction

Chapter 26

Chitra Banerjee Divakaruni, On the American Dream as a Theme in Fiction

Chapter 27

Chitra Banerjee Divakaruni, On Voice in Academic and Creative Writing

Chapter 28

Chitra Banerjee Divakaruni, On Voice in Fiction

Chapter 29

Collaboration: Real-World Writers

Chapter 30

Collaboration: Student Writers

Chapter 31

Compare and Contrast

Chapter 32

Comparison and Contrast: Real-World Writers

Chapter 33

Definition: Real-World Writers

Chapter 34

Definition: Student Writers

Chapter 35

Description: Academic Writers

Chapter 36

Discourse Communities: Academic Writers

Chapter 37

Double Play: The New Era of Sports Reporting

Chapter 38

Ethos, Logos and Pathos: Academic Writers

Chapter 39

Everything's An Argument

Chapter 40

Fake News/Real News: A Fine Line

Chapter 41

Filling the News Hole: Video News Releases

Chapter 42

Frank McCourt, On Getting Started as a Writer

Chapter 43

Frank McCourt, On Voice and Storytelling

Chapter 44

Frank McCourt's Voice in Angela's Ashes

Chapter 45

Getting Feedback: Real-World Writers

Chapter 46

Getting Feedback: Student Writers

Chapter 47

Getting Started: Freewriting

Chapter 48

Getting Started: Real-World Writers

Chapter 49

Getting Started: Student Writers

Chapter 50

Give and Take: Public Relations and Journalism

Chapter 51

Giving Feedback: Student Writers

Chapter 52

Ha Jin, On Character in Fiction

Chapter 53

Ha Jin, On Comedy and Meaning in Fiction

Chapter 54

Ha Jin, On Description and Detail in Fiction

Chapter 55

Ha Jin, On Persistence and Writing Fiction

Chapter 56

Ha Jin, On Tension and Conflict in Fiction

Chapter 57

Highlighting and Annotating

Chapter 58

Humor and Persuasion: Real-World Writers

Chapter 59

I Don't Like Reading

Chapter 60

I Don't Really Want to Join a Group

Chapter 61

I Think I May Drop Out

Chapter 62

Jane Smiley, On Character and Point of View in Fiction

Chapter 63

Jane Smiley, On Her Novel Horse Heaven

Chapter 64

Jane Smiley, On the Challenges of Writing Fiction

Chapter 65

Jane Smiley, On the Structure of the Novel

Chapter 66

Jane Smiley, On Two Types of Novelists

Chapter 67

Journalism Ethics: What News Is Fit to Print?

Chapter 68

Magazine Specialization Today

Chapter 69

Media Effects Research

Chapter 70

Mike Rose, On Blogging

Chapter 71

Mike Rose, On Creativity, Mixing Genres, and Lives on the Boundary

Chapter 72

Mike Rose, On Writing Non-Fiction

Chapter 73

Mike Rose, On Writing Poetry and Poetic Prose

Chapter 74

More than a Movie: Social Issues and Film

Chapter 75

Murky Waters: Debating the Role of Citizen Journalism

Chapter 76

Narration & Description: Real-World Writers

Chapter 78

Narration & Description: Student Writers

Chapter 77

Narration: Real-World Writers

Chapter 79

Narrative Structure

Chapter 80

Narrowcasting in Magazines

Chapter 81

Net Neutrality

Chapter 82

Newspapers and the Internet: Convergence

Chapter 83

Organizing Your Writing: Clustering

Chapter 84

Organizing Your Writing: Outlines

Chapter 85

Plagiarism in the Remix Culture

Chapter 86

Point of View: Real-World Writing

Chapter 87

Proofreading an Essay Exam: Student Writers

Chapter 88

Radio: Yesterday, Today, and Tomorrow

Chapter 89

Reading Critically: Real-World Writers

Chapter 90

Reading Critically: Student Writers

Chapter 91

Recording Music Today

Chapter 92

Researched Writing: Choosing a Topic

Chapter 93

Researched Writing: Citing Sources

Chapter 94

Researched Writing: Fact vs. Opinion

Chapter 95

Researched Writing: Finding Sources

Chapter 96

Researched Writing: Integrating Sources

Chapter 97

Researched Writing: Summarizing and Paraphrasing

Chapter 98

Revising Is Dumb

Chapter 99

Revising: Real-World Writers

Chapter 100

Revising: Student Writers

Chapter 101

Robert Olen Butler, On Becoming a Fiction Writer

Chapter 102

Robert Olen Butler, On Reading Literature as a Writer

Chapter 103

Robert Olen Butler, On Responding to Literature

Chapter 104

Robert Olen Butler, On Voice and Narrators in Fiction

Chapter 105

Robert Olen Butler, On Writing Fiction and Creating Characters

Chapter 106

Studying for an Essay Exam: Student Writers

Chapter 107

Sue Grafton, On Conducting Research for Her Novels

Chapter 108

T.Coraghessan Boyle, On Beginning to Write Fiction

Chapter 109

T. Coraghessan Boyle, On Comedy in Fiction

Chapter 110

T. Coraghessan Boyle, On Creativity and Writing

Chapter 111

T.Coraghessan Boyle, On Research and Historical Fiction

Chapter 112

T.Coraghessan Boyle, On Style in Fiction

Chapter 113

T. Coraghessan Boyle, On What Literature Does

Chapter 114

Tablets, Technology, and the Classroom

Chapter 115

Television Networks Evolve: Cable, Satellite, Broadband

Chapter 116

The Contemporary Journalist: Pundit or Reporter?

Chapter 117

The Money Behind The Media

Chapter 118

The Power of Images: Amy Goodman on Emmett Till

Chapter 119

The Thesis Statement: Real-World Writers

Chapter 120

Thinking Critically

Chapter 121

Turning the Page: Books Go Digital

Chapter 122

User Generated Content

Chapter 123

Voice: Academic Writers

Chapter 124

Voice: Real-World Writers

Chapter 125

Voice: Student Writers

Chapter 126

Wally Lamb, On Becoming a Writer

Chapter 127

Wally Lamb, On Character and Theme

Chapter 128

Wally Lamb, On Creating Plot and Character in Fiction

Chapter 129

Wally Lamb, On Revising Fiction

Chapter 130

Wally Lamb, On Storytelling

Chapter 131

Why Proofreading Matters

Chapter 132

Why Research Matters

Chapter 133

Why Research Matters: Real-World Writers

Chapter 134

Why Writing Matters: Real-World Writers

Chapter 135

William Gibson, On Becoming a Science Fiction Writer

Chapter 136

William Gibson, On Collaboration and Science Fiction

Chapter 137

William Gibson, On Creating Characters and Plot

Chapter 138

William Gibson, On Creating Tension in Science Fiction

Chapter 139

William Gibson, On How He Writes a Novel

Chapter 140

William Gibson, On Inventing the Word Cyberspace

Chapter 141

William Gibson, On Inventing Words and His Early Science Fiction

Chapter 142

William Gibson, On Research and Science Fiction

Chapter 143

William Gibson, On Writing Narrative and Science Fiction

Chapter 144

Word Choice: Real-World Writers

Chapter 145

Writer's Block

Chapter 146

Write Yourself or Be Written

Chapter 147

Writing Beyond the English Classroom

Chapter 148

Writing Doesn't Matter

Chapter 149

Writing for a Deadline: Real-World Writers

Chapter 151

Writing for an Essay Exam: Student Writers

Chapter 150

Writing in the Disciplines

Chapter 152

Writing to Explain: Academic Writers

Chapter 153

Writing to Explain: Real-World Writers