Blurring the Lines: Marketing Programs Across Platforms

Blurring the Lines: Marketing Programs Across Platforms

Questions

Question

The MTV program $5 Cover is created and displayed in a very nontraditional way, especially as compared to half-hour or hour-long television programs that have been the norm for over fifty years. What aspects of $5 Cover do you find appealing? What aspects are less appealing?

Question

David Gale says this new form of storytelling that can be delivered on multiple formats is the way in which media is heading. Do you agree? Why or why not?