Connotative meaning

Connotative meaning

Questions

Question

How important is connotative meaning when naming a new product? Can you think of names for automobiles, for instance, that would appeal more to a parent transporting four children than to a sports car enthusiast? What name would you give a car to carry the connotation of energy efficiency?

Question

What words have a negative connotation when referring to a person who is careful with his or her money? What words describe this same characteristic but with a positive connotation?