What is Motivation?

This clip follows a middle-aged Dairy Queen owner who becomes unhappy with his level of fitness and his weight, and decides that he wants to become a marathon runner.

This clip follows a middle-aged Dairy Queen owner who becomes unhappy with his level of fitness and his weight, and decides that he wants to become a marathon runner. The clip discusses three aspects of motivation. The first of these is activation, which is the process of making a decision to engage in a new behavior. The second is persistence, or the ability to persevere with the new behavior. The third aspect of motivation is intensity, which is how hard one will work at the new behavior. The clip illustrates these three aspects of motivation by way of the marathon runner.

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      After you've watched the video, click the link below to answer questions about what you've learned.
      Video Assessment Quiz

      Question

      1. Which is NOT considered one of the three characteristics of motivation?




      Question

      2. In addition to someone in an achievement context, which is another historically common context to study motivation?