Why are you creating this text, document, or project? How do you want viewers to use it? Considering purpose will help you determine what features you want to highlight.
What potential audience(s) can you identify? Thinking about the audience for your project will help you make strong rhetorical choices about tone, word choice, graphic style and design, level of detail, and many other factors. If your intended audience is limited to people you know (such as a wiki for members of your class), you may be able to make some assumptions about their background, knowledge, and likely responses. If you are covering a particular topic, you may have ideas about the type of audience you think you’ll attract. Plan your project to appeal to readers you expect—
What is the subject or topic of your project? The topic will certainly affect the organization and design of the project. If you want to focus on the latest Hong Kong film releases, for example, you might create a blog that always places your most recent posts at the top; if you want to explore the works of 1940s detective writers, you might produce a website with pages devoted to particular writers or themes.
How do you relate to your subject matter? Your rhetorical stance determines how your audience will see you. Will you present yourself as an expert, a fan, a novice seeking input from others? What information will make you seem credible to your audience(s)?
What time and technical constraints will you face for your multimodal project? What tools will you need, and do you have access to them? Digital projects can take more time than a traditional writing assignment, especially if you need to learn to use new tools, so plan carefully.