Your purpose
Your audience
Organization
Design
Contents
Sample: A student’s portfolio plan
Depending on your purpose, audience, and the type of work that you plan to include, you may want to create a traditional paper portfolio in a folder or binder, an electronic portfolio online, or some other specialized kind of portfolio. Your concept of what the portfolio should accomplish will affect the form it takes.
Your purpose
Some possible purposes for a writing portfolio include fulfilling course requirements, showing work to a prospective employer, entering a competition, and keeping a record of your college (or artistic) work. Focus on the purpose of your portfolio to make effective decisions about what to include, how to arrange the material, and whether to make work available online, in print, or in some other format.
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Your audience
Your audience will also affect what materials you include. If, for example, your audience is a writing instructor, you will need to demonstrate what you’ve learned; if it is a prospective employer, you may need to focus on what you can do. In some cases, the primary audience for a portfolio may be yourself.
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Organization
Your audience and purpose should guide you in deciding how to organize the material. If you are presenting a portfolio as the final component of a course, your instructor may designate an organizational arrangement. If not, you may decide to arrange the portfolio in chronological order and comment on your progress throughout the course. Other methods of organization include arranging material by theme, by importance, or by some other category that makes sense for your work. If you are creating a digital portfolio, you can put contents in more than one category if it makes sense to do so.
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Design
Think carefully about how you want your portfolio to look. What impression do you want to give? Choose color, fonts, typefaces, images, and other graphic elements that will enhance the appeal of your portfolio and make the content inviting and accessible. Make sure the design is helpful for your audience, too, with clear navigation such as a table of contents. If you are creating a web portfolio, you may want to follow a template or model your portfolio on a site that works to show off the kinds of texts you will include.
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Contents
How many entries should you include in a portfolio? The answer depends on your purpose. If you are developing a personal portfolio to post online, for example, you may include materials in several categories—
an academic essay demonstrating your ability to argue a claim
a personal essay that shows insight and demonstrates your ability to communicate vividly
a piece of writing that reflects on your learning throughout the course or your college career
a brief report for a class or community project
a writing project showing your ability to analyze and solve a problem
your favorite piece of writing
writing based on field research, library research, or both
a piece of writing for a group, club, or campus publication
an example of a collaboratively written text, accompanied by a description of how the team worked and what you contributed
an example of your best writing on an essay examination
correspondence, such as a letter of inquiry or a job application
You should also include the assignments for your work, whenever applicable. If your portfolio is for a writing course, you may be expected to include examples of your notes and early drafts as well as any responses you received from other readers.
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Sample: A student’s portfolio plan
One student who had done spoken-
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