This fundraising web page, created by student Justin Dart, has a clear purpose: to crowd-source the funding to help Jey, a young street vendor in Accra, Ghana, get a college education. Justin, who was studying marketing at the University of Colorado, aimed this fundraising campaign, “Teach a Man: Wisdom,” at friends and acquaintances and urged them to share it on social media outlets. Using the Indiegogo template, Justin posted a video explaining Jey’s background, how he and Jey had met, and the purpose of the Indiegogo fundraiser. He also provided a short written description of the project, broken into easily digestible chunks with boldface headings, and a list of perks for donors at various levels. Other tabs offered updates that Justin posted over the course of the fundraising project, comments from donors, photos, and more. Justin and his team’s page was very successful—they raised enough to pay for Jey’s university tuition throughout his college career as well as funding for his housing and incidentals.
