Choose visual and media elements that will make your text more effective for your audience. If they don’t help you accomplish your purpose, look for better options.
Consider design principles for placement of visual and media files within a text, and aim to make your media files accessible to as many readers as possible. (16b)
Tell the audience explicitly what a visual demonstrates, especially if it presents complex information. Do not assume readers will “read” the visual the way you do; your commentary on it is important.
Follow established conventions for documenting visual and media sources. Ask permission for use if someone else controls the rights. (Chapter 14)
Get responses to your visuals and media in an early draft. If readers can’t follow them or are distracted by them, revise accordingly.
If you alter or edit visuals, audio, or video to include them in your writing, be sure to do so ethically. (8f)