Timing. Making sure your text will appear in a timely manner is crucial to the success of your project. If you want people to plan to attend an event, present your text to them at least two weeks ahead of time. If you are issuing a newsletter or blog, make sure that you create posts or issues often enough to keep people interested (but not so often that readers can’t or won’t keep up). If you are reporting information based on something that has already happened, make it available as soon as possible so that your audience won’t consider your report “old news.”