Every communicator can benefit from thinking carefully about who the audience is, what the audience already knows or thinks, and what the audience needs and expects to find out. One of the characteristics of an effective communicator is the ability to write for a variety of audiences, using the language, style, and evidence appropriate to particular readers, listeners, or viewers. Even if your text can theoretically reach people all over the world, focus your analysis on those you most want or need to reach and those who are most likely to take an interest.