Consider purpose, audience, and message. How can your text appeal to the right readers? How will it accomplish its purpose? (Chapter 4)
Be realistic about the time available for the project, and plan accordingly.
Think about the various types of online texts you can create, and determine which suits your needs based on what you want or need to do and what your audience expects: text, images, audio, video, or a combination? the latest updates first, or an index page? the ability to collaborate or comment? Make appropriate choices for your project and skills.
Create an appealing design, or choose a template that follows basic design principles. (Chapter 8)
Pay attention to user feedback, and make appropriate adjustments.