Exercise 11.4

EXERCISE 11.4

Working with two other members of your class, find two current advertisements you consider particularly eye-catching and persuasive. Then work out what central claim each ad is making, and identify reasons and assumptions in support of the claim. Finally, prepare a brief collaborative report of your findings for the class.

Question

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Exercise 11.4: Working with two other members of your class, find two current advertisements you consider particularly eye-catching and persuasive. Then work out what central claim each ad is making, and identify reasons and assumptions in support of the claim. Finally, prepare a brief collaborative report of your findings for the class.