Demonstrating fairness. In arguing a position, writers must deal fairly with opposing arguments (also called counterarguments). Audiences are more inclined to listen to writers who seem to consider their opponents’ views fairly than to those who ignore or distort such views. The following questions can help you discover ways of establishing yourself as open-minded and evenhanded:
Some writers, instead of demonstrating fairness, may make unjustified attacks on an opponent’s credibility. Avoid such attacks in your writing.