A shift in writing is an abrupt change that results in inconsistency. Sometimes a writer or speaker will shift deliberately, as linguist Geneva Smitherman does in this passage from Word from the Mother: “There are days when I optimistically predict that Hip Hop will survive—and thrive .…In the larger realm of Hip Hop culture, there is cause for optimism as we witness Hip Hop younguns tryna git they political activist game togetha.”

This shift from formal academic language to vernacular speech calls out for and holds our attention. Although writers make shifts for good rhetorical reasons, unintentional shifts can be confusing.