Correct! Marginal utility is the satisfaction received from consuming one additional unit of a given product or service. It is found by dividing the change in total utility by the change in quantity. Looking at the first two levels of consumption of first-run movies, see that total utility increases from 0 to 140; 140 – 0 = 140 as the numerator. The quantity increases from 0 to 1; 1 – 0 = 1 as the denominator. Therefore, the marginal utility of the first movie is 140. For further review, see section “Total and Marginal Utility”.
Incorrect. Marginal utility is the satisfaction received from consuming one additional unit of a given product or service. It is found by dividing the change in total utility by the change in quantity. Looking at the first two levels of consumption of first-run movies, see that total utility increases from 0 to 140; 140 – 0 = 140 as the numerator. The quantity increases from 0 to 1; 1 – 0 = 1 as the denominator. Therefore, the marginal utility of the first movie is 140. For further review, see section “Total and Marginal Utility”.