If the assignment does not specify a topic, choose one that allows you to explore a genuine interest or address a real concern your audience may have.

Effective composers take stock of their own goals and the needs of their readers, asking What, aside from a good grade, motivates me to compose? Make sure you have a reason for composing—a reason that addresses the “So what?” question. A project that stems from genuine motivation will be more engaging to your audience. One student writer made a chart to help her decide how to respond to this prompt: Persuade fellow students to take your side in a campus debate.

SAMPLE STUDENT NOTES: DECIDING ON A TOPIC

You need to consider the “So what?” question even if your purpose is not to persuade or argue. If the assignment is to demonstrate a process for instruction purposes, think about what you can bring to that project that will make it especially clear or helpful. Your audience will see value in your work if you are invested in it.