Chapter 413. Activity MM5-2

413.1

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You must read each slide, and complete any questions on the slide, in sequence.
Activity MM5-2
Your understanding of moving images (interactive ads)

Most moving images we see are not interactive. That is, we watch them or somewhat passively receive the content. Some artists and advertisements, however, have thought a bit more creatively and innovatively about inspiring interaction with moving images.

The following still images are from a Skittles online ad campaign. In each of the ads, the viewer is invited to place his or her finger on the screen, at the spot indicated by the candy. The moving image that then plays is interactive with the viewer’s finger. Do a web search to find an example of an interactive ad. What difference does the interactivity make? How does the ad feel different, or how do you respond differently to it, because of its interactive nature?

Record your responses in the box below. When you are finished, click Submit to record your answer in your instructor's gradebook. You may review your answer by returning to the activity at any time. (An activity reports to the gradebook only if your instructor has assigned it.)

The figure is a sequence of two images. The first shows a Skittles candy on a blue sky background. There is a colored arrow pointing to the candy. It is labeled Hold your finger here. The second image is a photo of a man with beard and moustache, with his tongue out. There is a Skittles candy on his tongue, and another candy is on his beard.
(Source: Images used with permission from Wm. Wrigley Jr. Company. © 2011. All rights reserved. SKITTLES, the S Device, and all affiliated designs are trademarks of Wm. Wrigley Jr. Company or its affiliates.)


Question

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