Chapter 414. Activity MM6-1

414.1

Many public service announcements (PSAs) are advertisements meant to encourage or discourage particular behaviors (such as voting or littering) or to call an audience to action (for example, contributing to a charitable organization).

Choose a nonprofit or community action or awareness organization. Find a campaign that the group has run or is running, and identify at least three different campaign components (such as a poster, a radio spot, a television PSA, a web-based PSA, an interactive game). Analyze each of the three pieces, describing which modes are used, how the modes are layered together (or not), and how well you think each piece serves its purpose.