Color

Color: Respond

Work through the following questions to think about how color works in a visual text. Then “submit” your responses.

image
© Lauren Greenfield/INSTITUTE

  1. Question 1

    Look first at the black-and-white photo. Which elements seem emphasized to you? Why?
image
© Lauren Greenfield/INSTITUTE

  1. Question 2

    Now look at the photograph in color (it was meant to be seen as a color photograph). Which elements seem emphasized to you now? Why? Do the colors seem to have an effect on the emphasis? If so, how?
image
image
© Lauren Greenfield/INSTITUTE

  1. Question 3

    What does intensifying the warm tones in the photograph emphasize? What does intensifying the cool tones emphasize? What role do you think color plays in creating emphasis in a visual text? Does the tonal balance change how you read the purpose of this image?