Context

Context: Respond

Work through the following questions to think about how context informs how you read a text. Then “submit” your responses.

Here is a parody of the Absolut ad campaign put together by Adbusters. To read it critically, you have to recognize layers of context: for Absolut, for A.A., and for Adbusters. Essentially the same question follows four times, each time with another layer of context that adds to your reading of the ad.

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Courtesy of www.adbusters.org
  1. Question 1

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  1. Question 2

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  1. Question 3

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  1. Question 4

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  1. Question 5

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