Contrast: Respond
Work through the following questions to think about how contrast informs how you read a text. Then “submit” your responses.
As you work through these questions, you'll be analyzing how elements connect and contrast using the video "Call for Papers," from The Journal of Undergraduate Multimedia Projects (The JUMP).
Source: http://vimeo.com/8157883
Watch 0:22-0:36 of The JUMP's "Call for Papers." Notice the words, the gray box, the cartoon background, and the sound. Do you think any of these elements contrast? If so, which ones and how so (specifically, what makes them different from one another)? What effects do you think this use of contrast has on the audience and the purpose? Consider how the text's effectiveness might change if these elements did not contrast.
Watch 0:55-1:08 of The JUMP's "Call for Papers." Notice how this is similar to the clip from question 1, yet the background no longer includes the cartoon. First, describe what elements are contrasting. Next, explain why you think the cartoon background was deleted from this section. What happens to the contrast now that the background is black? Which element is now the most emphasized, and how do you think this helps convey the purpose of the text?
Imagine you've been asked to design a flyer to post around your campus advertising The JUMP. What would the flyer look like? Which element(s) would contrast and to what effect?