CASE STUDY
Analyzing Design Choices

We’ve analyzed the rhetorical situation of the WSU website—that is, the author, audience, purpose, genre, and context (p. 28). Now we’re going to see how the author’s design choices support the rhetorical situation.

Emphasis

  1. Question

    The photos are clearly the most emphasized design element on the WSU home page, but are other elements emphasized (perhaps to a lesser degree)? If so, what are they, and do they help support the purpose of the text?

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  2. Question

    Visit your university’s home page. What elements are the most emphasized? Why do you think this is?

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    Contrast

  3. Question

    Color plays a large role in contrast, and the size of the elements on the page also plays a role. How is size used to create contrast on the WSU page?

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  4. Question

    Visit your university’s home page. What kind of contrast do you see? Does this use of contrast seem effective? Why or why not?

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    Organization

  5. Question

    What role does color play in helping organize the information on the WSU site? Is this use of color effective?

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  6. Question

    Visit your university’s home page. Look at the way the design elements are organized. Are these choices effective? Why or why not?

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    Page 11

    Alignment

  7. Question

    Why is the linguistic content of the top row right aligned? Does this help support the purpose and audience? Explain.

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  8. Question

    Visit your university’s home page. What kinds of alignment do you see? Are these choices effective? Why or why not?

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    Proximity

  9. Question

    While it makes good sense for the campus-specific and audience-specific links to be close to one another, why do you think the author chose to place the individual links underneath the photos (About, Admission, Academics, Research, Services, WSU Life) in proximity to one another?

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  10. Question

    Visit your university’s home page. Pay attention to the links and to the visuals used. How is proximity used? Does this use of proximity seem effective? Why or why not?

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