Annotated Web page

Annotated Web site. This is a page from the Yale Sustainable Food Project Web site. The page has a menu at the left with links to "The Food," "The Farm," "Education," "Get Involved," "Calendar," and "About Us." The left side also contains the hours of operation and an appeal for funding. The top of the page has links to Yale University, a calendar, and directions and a search window. The center of the page featrues a large photograph of hands cutting fresh tomatoes and a caption that reads: "Every day, food offers us the opportunity to engage with the world around us. By gathering peole around shared food, shared work, and shared inquiry, the Yale Sustainable Food Project fosters a culture that draws meaning and pleasure from the connections among people, land, and food. The Sustainable Food Project directs a sustainable dining program at Yale, manages an organic farm on campus, and runs diverse programs that support exploration and academic inquiry related to food and agriculture." The student's annotations are as follows: (1) Simple design--only a few colors, including green for main menu. Simple and clean top and bottom navigation bars. (2) The language suggests generosity and meaningful work: involved, volunteer, give, gift, investment, appreciated, opportunity, engage, gathering, connections. (3) New picture appears every time a page opens. Bright, colorful picture shows college-age men and women, focused on the food, and their helping hands. (4) Yale mentioned six times--good branding. (5) Strong sense of purpose expressed in comments on home page, reflecting mission and activities. Repeates phrase "Sustainable Food Project" three times. (6) Seeks both involvement and giving--two different purposes and probably two different audiences. (7) Language is inclusive--us, we, you, your. Imperatives involve the viewer: Contact us, Volunteer at the Yale Farm, and To make a gift, click here. (8) The information is current, with a posting of this week's volunteer workdays.

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