Annotated visual (Equal Exchange advertisement)
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Annotating text or visuals
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![Annotated advertisement. The advertisement is for Equal Exchange, a cooperative network of farmers and consumers of fair-traded agricultural products. The ad has a vertical orientation, with the logo "Equal Exchange: fairly traded" at the top followed by the main headline "empowering farmers" (the word "empowering" is in a cursive, flowing font, and the word "farmers" is in all capital letters below it). Under the heading is a photograph of a smiling farmworker whose outstretched hands hold a mound of raw coffee cherries. Under the photograph is the message "When you choose Equal Exchange fairly traded coffee, tea or chocolate, you join a network that empowers farmers in Latin America, Africa, and Asia to [bullet]stay on their land, [bullet]care for the environment, [bullet]farm organically, [bullet]support their family, [bullet]plan for the future. This is followed by the URL www.equalexchange.coop. The credit lines read: Photo: Jesus Choqueheranca de Quevero, Coffee farmer and C E P I C A F E Cooperative member, Peru. The source of the advertisement is Equal Exchange. The student's annotations read: (1) What is being exchanged? (2) "Empowering"--why in an elegant font? Who is empowering the farmers? (3) "Farmers" in all capital letters--shows strength? (4) Straightforward design and not much text. (5) Outstretched hands. Is she giving a gift? Inviting a partnership? (6) Raw coffee is red: earthy, natural, warm. (7) Positive verbs: consumers choose, join, empower; farmers stay, care, farm, support, plan.](pics/HH_pA_i-fig11.jpg)