In business, your purpose for writing, your audience, and the questions you ask will determine the type of evidence you use. The following are some examples of the ways you might use evidence in business writing:
If you are writing a report or a proposal, you may need to gather data through interviews, direct observation, surveys, or questionnaires. The sources of data you choose will be determined by your audience. For example, if you are studying the patterns of customer traffic at a supermarket to recommend a new layout, you might go to the supermarket and observe customers, or you might ask them to fill out surveys as they leave the store. If your audience is the store manager, you might focus on surveys at one store. If your audience is the owner of a large grocery chain, you would probably need to use data from several stores.
If you are writing an investigative report in which you consider how to entice users to a health club, your evidence might include facts and statistics about the health benefits of exercise that you have drawn from published materials such as books, articles, and reports. You might also conduct research about the facilities of a competitor. In a long proposal or report, your evidence will probably come from a variety of sources rather than just one source.
If you are applying for a job, your evidence, stated in your résumé and your cover letter, will be your past experience and qualifications. For example, you might explain that you have worked in the industry for six years and held three management positions. You might also discuss how the skills you learned in those jobs will be transferable to the new position.
If you are writing a brochure to promote a service, your evidence might be testimonials from satisfied users of the service. For example, a brochure advertising financial services might quote a customer who says, “My investments tripled after I took the advice of this company.”
Business report
Business proposal
Résumé