An examination of the issue’s context indicates why the issue is important, why readers should care about it, or how your position fits into the debates surrounding the topic.
Sufficient, representative, and relevant evidence supports the argument’s claims. Evidence needs to be specific and persuasive; quoted, summarized, or paraphrased fairly and accurately; and cited correctly.
Opposing positions are summarized and countered. By anticipating and countering objections to your position, you establish common ground with readers and show yourself as a reasonable and well-informed writer.