Guidelines for analyzing an image or a multimodal text

• What
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  is your first impression of the text? What details in the text create this response?
• When and why was the text created? Where did the text appear?
• What clues suggest the text’s intended audience? What assumptions are being made about the audience?
• What is the thesis, central idea, or message of the text? Do you find it persuasive?
• Does this text tell a story? How would you sum up the story?
• What modes are used, and why? How do the modes work together?
• How does the arrangement of sounds or design details—images, illustrations, colors, fonts, perspective—help convey the text’s meaning or serve its purpose?