Understanding and Composing Multimodal Projects

Activity 10: Your understanding of audience

Take a look at just the home page of the following sites:

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the main website for your school
the website of a professor at your school
the website of a fast-food restaurant in your area
the website of a small, locally owned restaurant in your area
the website of the company that made the car you drive or that makes the car you’d like to drive
the website for a branch or an agency of the US government (for example, the White House, the IRS, the FBI)
the website for an individual who serves in the US government (such as a member of Congress)

As you look at each home page, generate a list of notes about who you think the primary audience is for each website. How do you know that this is the audience? What information—textual or visual—provides clues as to who the audience is?

Question

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Activity 10: Your understanding of audience

Go to related section: Considering your purpose and audience for a multimodal project