Understanding and Composing Multimodal Projects

Activity 19: Your understanding of emphasis on websites

In activity 10, you looked at the home pages of a few websites to identify the primary audience of each. Take a look again at the following sites, with emphasis in mind:

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the main website of your school
the website of a professor at your school
the website of a fast-food restaurant in your area
the website of a small, locally owned restaurant in your area
the website of the company that made the car you drive or that makes the car you’d like to drive
the website for a branch or an agency of the US government (for example, the White House, the IRS, the FBI)
the website for an individual who serves in the US government (such as a member of Congress)

As you look at each multimodal text, identify what information the composer seems to be emphasizing. How do you know it’s important? What are some of the techniques used to highlight the most important information? Write brief notes for each piece, and be prepared to discuss them in class.

Question

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Activity 19: Your understanding of emphasis on websites

Go to related section: Emphasizing important information in your multimodal project