Writing in business

Communication, especially writing, is central to the business world. Because business writers generally aim to persuade or inform their audiences, they place a premium on clarity, brevity, and focus.

Business writers always take into account their audiences. They generally use a formal tone when writing for clients or prospective clients, and they often use a slightly less formal tone for their colleagues or co-workers. In all situations, business writers avoid complex metaphors Definition for metaphors, opens in dialog and elaborate language; they also avoid slang and colloquial Definition for colloquial, opens in dialog language.